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Company Focuses on Multi-Cultural Sun Care

Extrashade of Brooklyn, NY targets ethnic marketplace.

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By: TOM BRANNA

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As the self-proclaimed first multi-cultural focus company for sun protection, Extrashade of Brooklyn, NY recently debuted Sun Protection for Rich Complexions SPF 30. According to the company, it offers uniquely photostabilized sunscreen combined with hydrating naturals and anti-aging botanicals. The term “Rich Complexions” coined by Extrashade refers to those who have extra melanin from olive, brown to dark brown and other exotic shades in between. In the formulation, hyaluronic acid hydra...

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